Company News, Financial News

Shiseido Launches Venture Fund

LIFT Ventures' inaugural investments include Phyla, a US-based bacteriophage technology pioneer, and Patricks, a men's grooming brand based in Australia.

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By: Lianna Albrizio

Associate Editor

Shiseido has launched Shiseido Long Term Investments for the Future (LIFT) Ventures, a newly formed limited liability company, which will be a vehicle for investing in innovative early-stage companies within the beauty wellness space.   LIFT Ventures is focused on investing behind novel technologies, innovative platforms, high-growth brands and new business models, among others. The creation of a dedicated fund aligns with Shiseido’s goal of becoming a personal beauty wellness company. T...

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